Privacy Policy

F-Route Clothing Privacy Policy

Welcome to F-Route Clothing! At F-Route ("we", "us", or "our"), we cherish your trust and are committed to protecting your privacy. This Privacy Policy explains in detail how we collect, use, share, store, and safeguard your personal information when you visit our website frouteclothing.com (the "Site"), place orders, create an account, or engage with our services (collectively, the "Services").

By accessing or using our Services, you consent to the practices described here. We prioritize transparency, security, and your control over your data—especially as an Indian brand serving fashion lovers across the country. This policy complies with applicable laws, including India's Digital Personal Data Protection Act, 2023 (DPDP Act) and other relevant regulations.

Updates to This Policy

We may update this Privacy Policy periodically to adapt to evolving practices, legal changes, technological advancements, or business needs. For instance, if we introduce new features like personalized recommendations or integrate additional payment gateways, we'll reflect those here.

• Notification: Significant changes will be emailed to registered users and posted prominently on the Site.
• Effective Date: The updated version applies from the "Last Updated" date below. Continued use of our Services after changes means you accept them.
• Review Tip: Bookmark this page and check back occasionally—your privacy matters to us!

What Personal Information We Collect

We collect data to deliver a seamless, personalized shopping experience. Here's a comprehensive breakdown

Information We Collect

1. Information You Provide Directly

When you shop, sign up, or interact with us, you voluntarily share:

• Contact Details: Name, email address, phone number (including WhatsApp for order updates), shipping and billing addresses.
• Account Information: Username, password, and preferred login method (e.g., Google/Apple sign-in).
• Order and Payment Details: Items purchased, quantities, sizes, and payment method (without storing full card details—see security section).
• Communication Records: Emails, live chat transcripts, support tickets, feedback surveys, or product reviews.

Example: During checkout, your PIN code helps us calculate accurate shipping and suggest local stores.

2. Information Collected Automatically

Using cookies, pixels, and analytics tools, we gather non-personal data to enhance your experience:

• Technical Data: IP address, browser type/version, device ID, operating system, screen resolution.
• Usage Data: Pages viewed, time spent on site, referral sources (e.g., Instagram ads), search terms, cart abandonment patterns.
• Behavioral Insights: Email open rates, link clicks, and interactions.

3. Information from Third Parties

We may receive data from trusted partners to streamline operations:

• Logistics Partners: (e.g., Delhivery, Blue Dart): Delivery confirmations and address verification.
• Payment Gateways: (e.g., Razorpay, PayU): Transaction status (no full card information).
• Marketing Tools: (e.g., Klaviyo, Google Ads): Opt-ins, ad performance, and campaign analytics.
• Social Media: Profile info if you log in via Facebook or Instagram.

All third-party data is treated under this Policy and is never sold.

How We Use Your Information

Your data fuels exceptional service. We use it responsibly for:

1. Order Fulfillment: Processing payments, packing, shipping, and tracking your package.
2. Communication: Order confirmations, shipping updates, abandoned cart reminders, and account alerts.
3. Customer Support: Resolving queries via email, chat, or phone.
4. Personalization: Recommending outfits based on past purchases (e.g., “Loved those jeans? Try these shirts!”).
5. Marketing: Sending newsletters, promotions, or personalized offers (opt-out anytime via links in emails).
6. Analytics & Improvement: Analyzing trends to stock popular sizes/colors and fix site glitches.
7. Security & Fraud Prevention: Detecting suspicious activity like unusual login locations.
8. Legal Compliance: Responding to government requests or disputes.

We never use your data for unrelated purposes without your consent.

Cookies and Tracking Technologies

Cookies are small files that make your shopping smoother—like remembering your cart or size preferences. We use:

• Essential Cookies: For basic functions (e.g., login).
• Performance Cookies: Site speed and error tracking.
• Marketing Cookies: Personalized ads on Google and Instagram.

Manage Them: Adjust via browser settings (Chrome: Settings → Privacy → Cookies).

Note: Disabling cookies may limit features like Quick Buy.

For Shopify-powered stores like ours, review platform specifics. We also honor Do Not Track (DNT) signals where possible.

Sharing Your Information

We don’t sell your data—ever. Sharing is limited to:

• Service Providers: Hosting (Shopify), shipping (DTDC), payments (Stripe), analytics (Google).
• Business Partners: For joint promotions (with your opt-in).
• Legal Requirements: Courts, police, or regulators (e.g., under DPDP Act).
• Business Transfers: During mergers or acquisitions (you’ll be notified).

All partners are bound by strict contracts.

User-Generated Content

Reviews, photos, or comments you post publicly (e.g., on product pages) are visible to everyone. By posting, you grant us a license to display them. Remove via your account dashboard—we’re not liable for third-party misuse.

Links to Third-Party Sites

Our Site links to Instagram, WhatsApp, or payment pages. We don’t control their privacy practices—review those separately.

Children’s Privacy

F-Route is for adults. We don’t target or knowingly collect data from children under 16. If you suspect otherwise, email us for immediate removal.

Data Security & Retention

We employ industry-standard measures:

• Encryption (SSL/TLS for Site and payments).
• Firewalls, access controls, and regular audits.
• No absolute guarantee—report breaches promptly.

Retention: Order data for 7 years (legal/tax needs); marketing data until opt-out. Inactive accounts deleted after 2 years.

Your Rights Under Indian & Global Laws

Empower yourself! You can:

• Access: Request a copy of your data.
• Correct/Update: Fix inaccuracies.
• Delete: Erase non-essential data (subject to legal holds).
• Portability: Get data in machine-readable format.
• Opt-Out: Unsubscribe from marketing; object to processing.
• Withdraw Consent: Anytime, without penalty.
• Complain: To us or the Data Protection Board of India.

How to Exercise: Email contact@frouteclothing.com with "Privacy Request" in the subject. We’ll verify (e.g., via OTP) and respond within 30 days.

Right	How to Request	Response Time
Access	Email with order ID	30 days
Delete	Specify data type	30 days
Opt-Out	Click email link or email	Immediate

Contact Us

Questions? We’re here:

• Email: contact@frouteclothing.com
• Phone: +91-80745019955 (Mon–Sat, 10 AM–6 PM IST)
• Address: GF-22 Commercial Complex One Mall, Shakti Khand-3, Indirapuram, Ghaziabad, Uttar Pradesh, India
• Grievance Officer: Same email—resolve issues within 15 days.

Thank you for choosing F-Route. Your privacy powers our passion for fashion!